![]() Except that this was before the anti-sugar boom, so to the sweeter went the spoils. The clear, sparkling beverage, indeed from Canada, could be considered the LaCroix of its day, (even though LaCroix also existed in that day). Those tests proved successful as it stuck around in stores and even became available in slushy form! Where is Surge now? After a successful fan campaign launched online with the help of social media, Coca-Cola re-released Surge in September 2014 in a limited run and re-tested the product in stores in 2015. Sales slumped and by 2003 the cans and bottles were mostly gone from store shelves and vending machines. Unfortunately, the not-Mountain Dew market could only support so much competition. ![]() Originally a Norwegian product called Urge, it was marketed with an extreme sports aesthetic and the bright, green splatter can design seemed perfectly primed for a raised-on-Nickelodeon generation able to make their own beverage buying choices. (Phew!) Surge was a hardcore, caffeinated citrus soda, not like those wimpy other brands which were apparently wimpy(?). What Mello Yello was to the '80s and Mountain Dew was to the '70s and Sprite was to the '60s and 7-Up was to the '30s, Surge was the '90s. Rumors online seem to indicate it is apparently still bottled in glass, but I was unable to confirm this. Jolt was also rebranded as Jolt Energy but failed to catch on in the newly saturated energy drink market of the last decade. Where is Jolt Cola now? The Jolt Company, later Wet Planet Beverages, filed for bankruptcy in 2009 after it failed to pay a manufacturer for an order of 90 million of those resealable "battery" cans in full. ![]() The cola took on a few iterations - different flavors, an artificially sweetened lower calorie version and an even higher caffeine content version, as well as a packaging upgrade from standard single-use cans to glass bottles and tall, resealable aluminum canisters referred to as "Battery bottles." Despite popularity on college campuses and at LAN parties around the world, the latter containers ended up being the company's downfall. Around my neighborhood, it had a reputation for being dangerous and possibly causing heart explosions (as told to me by my neighbor at the time who was in junior high, so obviously a qualified medical professional). of caffeine per serving, just under the limits set by the Food and Drug Administration (though only about 1/3 of the jolt in a cup of coffee) and double the cane sugar of other soft drinks. Rapp when he noticed fellow undergrads concocting beverages to stay awake while studying. Perhaps kicking off the energy drink craze, the cola was invented in 1985 by C.J. Where is Zima now? MillerCoors announced the return of Zima in 2017 for limited release and again in 2018. Although a few years ago the brand did provide a recipe so present-day Zimaphilliacs could make it at home. in 2008 but managed to stick around in the Japanese market. Zima was finally discontinued in the U.S. Just two years later sales were down by two thirds. But Zima's reputation as a less-than-legitimate way to get drunk (according to anecdotes around the F&W office, it was the unofficial drink of your first high school hangover) coupled with its popularity among women (thus making it a "girly drink" that guys with fragile masculinity wouldn't be caught dead ordering), only served to further the brand into a whatever-the-opposite-of-meteoric-is slump. was a meteoric hit out of the gate, selling 1.3 million barrels in 1994. With an annoying z-themed, hipster ad campaign that today makes even the most ironic enclaves of Williamsburg seem tolerable, the citrus-flavored booze distributed by Coors Brewing Co. Of course, that process removes all the delicious beeriness, so citrus flavors were added to make it drinkable. What was Zima? Aimed at helping Coors capture a beer-eschewing market, it was basically a cheap lager beer put through charcoal filtration. But that didn't stop this "clear beer alternative" malt beverage from making a splash in the '90s. ![]() In the mood for "zomething different?" Me zneither. ![]()
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